Is it just me, or have the challenges with getting businesses to stand out on the Internet, especially local-orientated businesses, increased even more?
Still, there is the basic and most tested method of offering a service that helps you get the attention that you are looking for, which is through local business listing.
Since then, local business listing has been viewed as something critical for every business intending to penetrate and establish itself in such a market.
Ensuring that your business features in the right directories makes an appreciable difference in the volume of sales you make, be it for a small restaurant, retail outlets, or professional service.
However, the first question that we will answer in this article is, How do these listings work, and even more importantly, How do they work for your benefit, that is, getting more and more customers in the process.
We will also explore the following greatly upon things about local business listings:
How to leverage your local business listing to get found by more customers, which other local business listing sites and platforms are great, and the role of ads in advertising your local business listing.
We promise you, it’s going to pay off.
Now, let us proceed.
What is a Local Business Listing?
Think of local business listing as your digital business card, a space on the internet where your business’s essential details are displayed. This usually includes your business name, address, phone number, hours of operation, website link, and even customer reviews.
The beautiful thing is that platforms like Google My Business (now called Google Business Profile), Yelp, and Facebook allow you to set up and maintain a listing at no charge.
These same listings help local customers transact with you whenever they happen to be in the vicinity of the business and are in need of specific goods or services that your business specializes in.
They might not even have heard of your business, but if they key in something general like ‘best coffee shop near me’ or ‘a plumber in Kansas,’ there are very high chances of getting those clients thanks to the local business listing.
In What Ways Can You Use Your Local Business Listing to Get Found by More Customers?
#1. Claim and Optimize Your Listing
The first step to success is claiming your local business listing. On platforms like Google Business Profile, you can search for your business and, if it’s already listed, claim it as your own. If your business doesn’t appear, create a listing from scratch.
Once claimed, it’s time to optimize. Fill out every detail, and be as specific as possible. Ensure your business name, address, and phone number (NAP) are accurate and consistent across all platforms.
Consistency in your local business listing information is of great importance for both search engines and customers. Google, for example, uses this data to decide which businesses are relevant to local searches.
Add high-quality photos of your products, store, or services. People love visuals. Having a complete and appealing profile increases the chances of attracting customers who are browsing.
#2. Use Keywords Strategically
Just like any digital marketing effort, keywords are important. When writing descriptions for your local business listing, make sure to use relevant keywords that customers might use to find businesses like yours.
If you run an eatery in Helsinki, phrases like “best eatery in Helsinki” or “fresh soups in Helsinki” should be included.
However, avoid stuffing your local business listing with keywords unnaturally. Write in a way that feels natural and provides useful information to potential customers. This can help your ranking in search results while keeping your profile reader-friendly.
#3. Leverage Customer Reviews
Reviews are a big deal when it comes to your local business listing. They help build trust and credibility for your business. In fact, studies have shown that the majority of consumers rely on reviews to make purchasing decisions.
So, this is a good opportunity to encourage your happy customers to leave reviews on your local business listing. And in doing this, be proactive yet polite; no one wants to feel pressured into writing a review.
After providing excellent service, don’t relax but send a friendly follow-up email or message asking for feedback, including a link to your listing.
It is best when you respond to reviews—both good and bad. Thank customers for their positive comments, and if there’s a negative review, handle it professionally. That is to show potential customers that you value feedback and are committed to resolving issues.
#4. Add Special Features
Even though other platforms are fixed, some allow you to add special features to your listing. For instance, Google Business Profile offers features like booking buttons, special offers, and even product catalogues. Take advantage of these!
If you own a restaurant, you can upload your menu or allow customers to make reservations directly from your local business listing. And if you run a salon, your clients can book appointments online. These additional features make it easier for customers to engage with your business and give you a competitive edge.
#5. Be Active and Update Regularly
Your business listing isn’t a “set it and forget it” type of deal. It’s vital to keep it fresh and up-to-date. You will have to ensure your business hours are correct (especially during holidays or special events), and add new photos regularly.
Also, post updates or special offers. Many platforms, like Google Business Profile, allow businesses to make posts, similar to social media updates. This is an open window to announce a new product, share a promotion, or simply remind customers why they should visit you.
With these, you will agree with me that being active signals to both search engines and customers that your business is engaged and reliable, and this helps boost the visibility of your local business listing.
#6. Ensure Mobile Friendliness
Most local searches happen on mobile devices. If your local business listing isn’t optimized for mobile, you’re missing out on a significant portion of potential customers. Thankfully, most platforms ensure your listing is mobile-friendly by default, but it’s always good to check how your listing appears on different devices.
You can also make sure the website linked to your local business listing is mobile-responsive. If customers have a poor experience on your site, they may decide not to visit your business.
#7. Use Location-Based Ads
Sometimes, even with a well-optimized local business listing, it can take a while to climb to the top of search results. This is where location-based ads can give you a boost.
Google Ads and Facebook Ads allow you to target customers based on their location. This can help promote your business to people who are searching for products or services near them. You can even set your ads to appear only during certain hours, like when your business is open or during a promotion.
By combining organic efforts with paid ads, you can ensure that your business listing gets in front of the right audience.
#8. Get Listed on Multiple Platforms
While Google Business Profile is the big player in the game, it is unwise to rely solely on one platform.
Make sure your business is listed on multiple platforms, such as Yelp, Pagelist, Bing Places, Facebook, and industry-specific directories.
Each platform has its audience, and being listed in multiple places increases the chances of more people finding your business. Plus, having consistent and accurate information across all platforms strengthens your overall online presence.
#9. Invest in Local SEO
Search engine optimization (SEO) is essential for getting your local business listing in front of more customers, as local SEO focuses specifically on optimizing your online presence for local searches.
This involves ensuring your NAP details are consistent, using location-based keywords, optimizing your website for local search terms, and gaining backlinks from reputable local sources. For example, if a local news site or blog mentions your business, it can improve your local SEO.
Bear in mind that, search engines aim to provide users with the most relevant and trustworthy results. By investing in local SEO, you’re more likely to be the answer to someone’s search query.
#10. Collaborate with Other Local Businesses
Collaborating with other businesses can give your local business listing a boost, as cross-promotion can introduce your business to a wider audience.
For instance, if you run a local bakery, you could collaborate with a nearby coffee shop to offer a bundle deal. Both businesses can promote the deal on their local business listings and social media channels. This not only builds relationships within your community but also brings more exposure to your business.
#11. Take Advantage of Local Events
Local events present an opportunity for businesses to connect with the community. Whether it’s a market, festival, or charity event, participating in or sponsoring local events can put your business in the spotlight.
You can mention these events in your local business listing updates and use location-based keywords to increase your visibility. For example, if you’re attending a street fair, include it in your updates so people searching for the event may stumble upon your listing.
#12. Monitor and Analyze Your Performance
It’s crucial to monitor how your business listing is performing. Most platforms provide insights into how customers find and interact with your listing. For example, Google Business Profile offers data on how many people viewed your listing, clicked on your website, or called your business.
Use this data to adjust your strategy. If you notice that most customers are searching for specific services, make sure that your local business listing highlights those offerings.
You can also track how your reviews are impacting customer engagement and use that information to further refine your customer service approach.
#13. Encourage Word-of-Mouth Marketing
While digital strategies are vital, don’t underestimate the power of word-of-mouth marketing. When someone has a great experience with your business, encourage them to share it with friends or family.
Word-of-mouth referrals can significantly amplify the reach of your local business listing. People are more likely to trust recommendations from someone they know, which can drive new customers to search for your business online.
Ensure that your local business listing is easy to find and engaging enough to convert these new leads into loyal customers.
#14. Stay Updated on Trends and Algorithm Changes
Search engine algorithms and online platforms are constantly evolving. This means that what works for your local business listing today might not work as effectively tomorrow. Staying updated on the latest trends in local SEO, changes in Google Business Profile, or new features on review platforms can help you stay ahead of the competition.
For example, Google might roll out a new feature that allows businesses to highlight eco-friendly practices. If your business is eco-conscious, taking advantage of this feature can attract customers who prioritize sustainability.
Joining online forums, attending webinars, or subscribing to industry newsletters can help you stay informed.
By keeping up with changes, you’ll always be ready to update your local business listing and maintain its visibility.
#15. Focus on Building Community Connections
Building strong relationships within your local community is another powerful way to boost your local business listing. Engaging with community groups, sponsoring local youth sports teams, or participating in charity drives can increase your business’s visibility.
These types of efforts can also lead to valuable backlinks to your website from local organizations or bloggers, which in turn helps your local SEO. Plus, people are more likely to support businesses that actively contribute to their community, enhancing your reputation both online and offline.
#16. Offer Exclusive Deals Through Your Listings
Who doesn’t love a good deal? Offering special promotions exclusively through your local business listing can attract more customers. This could be a limited-time discount, a freebie with a purchase, or a loyalty programme.
Highlight these deals prominently on your local business listing to create urgency and encourage potential customers to act.
When you offer a deal, make sure to update your listing and spread the word on social media to drive traffic to your profile. Not only does this bring in new customers, but it also keeps your current customer base engaged.
#17. Ensure Your Contact Information is Always Correct
This may sound simple, but you’d be surprised how many businesses have outdated or incorrect contact information on their local business listing.
A wrong phone number or incorrect business hours can result in missed opportunities and frustrated customers. It’s essential to periodically check and update your contact details, especially if anything changes.
Having accurate and consistent contact information across all platforms strengthens your SEO efforts and makes it easier for customers to reach you. It might seem minor, but it’s a foundational element of a successful local business listing.
#18. Engage in Social Proof and Influencer Marketing
While you’re working on strengthening your local business listing, consider partnering with local influencers or bloggers. Social proof in the form of shout-outs or reviews from trusted local figures can boost your reputation and draw in customers.
Ask influencers to mention your local business listing in their content, which can lead to more people searching for you. Authentic endorsements can sway potential customers to visit your business.
Remember, influencers don’t have to be celebrities; even a local foodie or blogger with a moderate following can help spread the word.
#19. Use Analytics to Learn More About Your Customers
To improve your local business listing, take advantage of analytics. Google Business Profile offers insights that show you how people are finding your listing, what actions they take, and which keywords are bringing them to your page.
Understanding these metrics allows you to refine your strategy. For instance, if you notice a lot of customers are calling after finding your local business listing, ensure your phone number is prominent and easy to click. If you see that most people are visiting your listing via mobile, focus on mobile optimization.
By paying attention to these details, you can continuously improve your local business listing and keep attracting more customers.
#20. Maintain a Consistent Brand Image Across Platforms
Consistency is key to building a solid online presence. Make sure your branding—from your logo to your business description—is uniform across all platforms where you have a local business listing. This helps build brand recognition and trust.
When customers see the same logo, colours, and messaging across platforms like Google Business Profile, Yelp, and Facebook, it reinforces your business identity and increases the likelihood of them remembering you when they need your services.
#21. Develop a Long-Term Strategy
Finally, think of your local business listing as part of a long-term marketing strategy. While some tactics can provide quick wins, such as offering promotions or updating information, your listing should be part of a bigger plan to build and maintain a robust online presence.
Create a schedule for checking and updating your local business listing regularly. Set goals for gathering reviews, engaging with customers, and monitoring your analytics.
As a result of keeping your listing fresh and relevant, you’ll ensure your business stays visible to local customers.
Which Platforms are the Best for Local Business Listing?
When it comes to getting your local business found online, choosing the right platforms for your local business listing is key. Each platform offers unique features and benefits, and the best ones for your business will depend on your industry, location, and target audience.
Here are some of the best platforms for local business listings:
#1. Google Business Profile (formerly Google My Business)
Why it’s great:
Google Business Profile is the most important platform for your local business listing. As Google is the world’s largest search engine, having your business listed here can dramatically increase your chances of being found by local customers.
Key features:
#1. Appears in Google Search and Google Maps.
#2. Allows businesses to add photos, business hours, and direct contact options.
#3. Offers the ability to post updates, announcements, and special offers.
#4. Customer reviews are prominently displayed and directly influence your local SEO ranking.
Best for: All local businesses, regardless of size or industry. Google Business Profile is a must for any local business looking to boost visibility.
#2. Yelp
Why it’s great:
Yelp is particularly powerful for service-based businesses and restaurants, as many consumers rely on it to find reviews and recommendations.
Key features:
#1. Strong emphasis on customer reviews and ratings.
#2. Popular among restaurants, cafes, and local service providers (e.g., plumbers, salons).
#3. Yelp reviews often appear in search engine results, adding to your overall online visibility.
#4. Allows businesses to engage with customers by responding to reviews.
Best for: restaurants, cafes, service-based businesses (like spas, hairdressers, and repair services).
#3. Pagelist
Why it’s great:
PageList is considered a viable platform for local business listings, though it may not have the prominence of some of the bigger players like Google My Business, Yelp, or Bing Places.
PageList allows businesses to showcase their services, respond to reviews, and improve their online visibility by listing essential details like the business name, address, and phone number.
Key Features:
#1. PageList allows businesses to list essential details like their name, address, phone number (NAP), website, and working hours. Accurate and detailed business information is crucial for ensuring that customers can easily find and contact the business.
#2. Businesses can receive and manage customer reviews on PageList. This feature helps build credibility and allows businesses to engage with their customers by responding to feedback, both positive and negative.
#3. Businesses can categorize themselves effectively, which improves their visibility in local searches and helps customers discover them based on industry-specific needs.
Best for: It is best for local businesses looking to establish an affordable online presence and improve their local visibility like hotels, restaurants, cafes, etc
#4. Facebook Business Page
Why it’s great:
With billions of users, Facebook is one of the most widely used social media platforms in the world. A local business listing on Facebook can help you reach your audience in a more social and interactive way.
Key features:
#1. Offers business pages where you can list your location, contact details, opening hours, and services.
#2. Customers can leave reviews, send direct messages, and engage with posts.
#3. Facebook Ads allows for precise local targeting if you want to boost visibility with paid promotion.
#4. Easy to integrate with other social media marketing strategies.
Best for: retailers, service providers, restaurants, and businesses looking to build an online community.
#5. Bing Places for Business
Why it’s great:
Though not as popular as Google, Bing is still the second-largest search engine globally, so having a local business listing here can help you reach a different audience.
Key features:
#1. Similar to Google Business Profile, it allows you to list your contact information, address, photos, and business hours.
#2. Businesses listed on Bing Places often appear in local search results on Bing and Yahoo.
Best for: All local businesses, especially those looking to expand their reach beyond Google.
#6. Apple Maps
Why it’s great:
Many iPhone users rely on Apple Maps for local searches and directions. Listing your business on Apple Maps can help you reach customers using Apple devices.
Key features:
#1. Allows businesses to add details such as address, hours, and contact information.
#2. Provides seamless integration with iPhone users’ search habits, especially for directions and “near me” searches.
#3. Works well in tandem with your Google Business Profile for better overall local coverage.
Best for: All local businesses, especially those with a physical location that customers need to find using GPS or map services.
#7. TripAdvisor
Why it’s great:
For businesses in the hospitality, travel, and tourism industries, TripAdvisor is an essential platform. Many travellers rely on TripAdvisor reviews and rankings when deciding where to stay, eat, or visit.
Key features:
#1. Strong focus on reviews for hotels, restaurants, and tourist attractions.
#2. Allows businesses to upload photos, manage reviews, and respond to customer feedback.
#3. TripAdvisor listings often appear in Google search results, further increasing your online visibility.
Best for: hotels, restaurants, tourist attractions, and businesses within the travel and hospitality sectors.
#8. Nextdoor
Why it’s great:
Nextdoor is a neighbourhood-focused platform that connects local businesses with nearby residents. It’s especially useful for businesses offering services directly to local communities.
Key features:
#1. Users can recommend and review local businesses.
#2. Businesses can post updates, offers, and announcements directly to people living in nearby neighbourhoods.
#3. Targeted at hyper-local engagement, making it a good choice for service providers or local shops.
Best for: local service providers like handymen, cleaners, landscapers, and retail shops serving specific neighbourhoods.
#9. Yellow Pages (YP.com)
Why it’s great:
Though the printed Yellow Pages may seem outdated, its online version (YP.com) is still a popular platform for local business listings, especially for older demographics.
Key features:
#1. Business listings include contact information, hours, and services.
#2. Customer reviews can be posted, adding credibility to your listing.
#3. YP listings can still appear in search engine results, especially for more traditional businesses.
Best for: local service providers, contractors, and businesses that cater to an older or more traditional customer base.
#10. Foursquare
Why it’s great:
Originally a check-in app, Foursquare has evolved into a powerful local business listingplatform, particularly for retail businesses, cafes, and bars.
Key features:
#1. Businesses can manage their listing, add photos, and provide up-to-date information.
#2. Offers data insights into customer behaviour and foot traffic for businesses that are physically visited.
#3. Popular among tech-savvy consumers who like to check in and share their experiences with friends.
Best for: cafes, restaurants, bars, and retail shops.
#11. Angi (formerly Angie’s List)
Why it’s great:
Angi is a review platform specifically for home service providers. It’s a valuable platform if your business involves contracting, plumbing, cleaning, or any other home service.
Key features:
#1. Trusted reviews and ratings for service-based businesses.
#2. Allows businesses to respond to reviews and showcase their work.
#3. Often used by homeowners looking for highly rated service providers.
Best for: contractors, plumbers, electricians, landscapers, and any business offering home services.
The best platforms for your local business listing depend on your specific business type, industry, and target audience. For most businesses, Google Business Profile is the absolute must-have, followed by Yelp, Facebook, and Apple Maps for maximum visibility.
Consider using multiple platforms to expand your reach and make sure your information is consistent across all listings. With the right approach, your local business listing can significantly increase your visibility and drive more customers to your door.
How do Ads Help in Boosting your Local Business Listing?
Ads can be a powerful tool for boosting your local business listing and reaching more customers. Here’s how ads can help your business:
#1. Increased Visibility
Ads can immediately place your business in front of potential customers, even if your organic local SEO efforts are still in progress. Platforms like Google and Facebook offer location-based advertising, which targets people searching for products or services in your area.
Through running ads, your local business listing can appear at the top of search results or on social media feeds, making it more visible to a wider audience.
#2. Targeting the Right Audience
One of the biggest advantages of digital ads is the ability to target specific audiences. With platforms like Google Ads or Facebook Ads, you can choose who sees your ads based on demographics such as age, interests, or location.
For example, if you own a restaurant, you can target people in your neighbourhood who have shown interest in dining out or local food events. This ensures that your ads are seen by those who are most likely to become your customers.
#3. Driving Traffic to Your Listing
Ads can drive direct traffic to your local business listing or website. When people click on your ad, they’ll be directed to your Google Business Profile, Facebook page, or website, where they can learn more about your services, see your reviews, or even make a purchase. This can boost both your visibility and customer engagement.
#4. Promoting Special Offers and Events
Running ads allows you to promote time-sensitive offers, sales, or events. You can create ads that highlight a special deal or seasonal promotion and direct people to your local business listing to take advantage of it.
This not only drives traffic but can also increase conversions as customers are more likely to act quickly when they see a compelling offer.
#5. Cost-Effective for Local Businesses
Unlike traditional advertising (such as billboards or TV commercials), digital ads are highly cost-effective. You can set your budget and adjust it based on the performance of your ads.
Platforms like Google and Facebook allow you to start with a small budget, and you only pay when someone clicks on your ad (pay-per-click). This means you’re paying for results and can scale up or down based on your needs.
#6. Boosting Local SEO
Running ads can also indirectly help your local SEO efforts. Increased traffic to your local business listing through ads can signal to search engines that your business is popular and relevant, potentially boosting your organic search ranking over time.
Ads combined with strong SEO efforts can work hand-in-hand to ensure your business is visible both through paid placements and organic search results.
#7. Building Brand Awareness
Even if people don’t immediately click on your ad, repeated exposure helps build brand awareness. The more people see your ad, the more familiar they become with your business.
Over time, this can lead to more organic searches for your business name or related services, ultimately driving more traffic to your local business listing and physical location.
Ads are a versatile and effective tool for local businesses looking to increase visibility and drive more traffic to their local business listing.
By targeting the right audience, promoting special offers, and boosting local SEO, ads can help your business stand out in a competitive market and attract more customers.
With a well-planned ad strategy, you can make the most of your marketing budget while achieving significant results.
Which Ad Platform is the Best for Local Business Listing?
When it comes to choosing the best ad platform for your local business, the right one depends on your business type, target audience, and budget.
Here’s a breakdown of the top advertising platforms and how they can help boost your local business listing:
#1. Google Ads
Why it’s great: Google Ads is one of the most effective platforms for local businesses because it allows you to target customers based on their search intent. With Google Ads, your business can appear at the top of search results when potential customers are looking for services or products similar to yours.
Best features:
#1. Location targeting: You can create ads that target people searching within a specific geographical area, ensuring your ad is only shown to local customers.
#2. Google Maps integration: Ads can appear directly in Google Maps when users search for businesses near them.
#3. Pay-per-click (PPC) model: You only pay when someone clicks on your ad, making it cost-effective.
#4. Search intent: Ads appear when people are actively searching for your services or products, which means they’re more likely to convert.
Best for: All local businesses, especially service-based businesses (e.g., plumbers, electricians) and retail stores.
#2. Facebook Ads
Why it’s great: With over 2 billion active users, Facebook Ads is ideal for businesses that want to reach a broad local audience. Facebook allows for precise demographic and interest-based targeting, making it easier to reach the right people in your community.
Best features:
#1. Detailed audience targeting: You can target users based on age, location, interests, and behaviours.
#2. Local Awareness ads: These ads are designed to promote your business to people in your area. You can add a call-to-action like “Get Directions” to drive foot traffic.
#3. Visual content: Facebook Ads are great for promoting offers, events, or new products with images and videos.
#4. Instagram integration: Ads can also appear on Instagram, giving you access to a younger demographic.
Best for: Local businesses that rely on community engagement, such as cafes, restaurants, retail stores, and service providers.
#3. Instagram Ads
Why it’s great: Instagram, owned by Facebook, allows for similar advertising capabilities but focuses on visually engaging content. Instagram Ads are perfect for businesses that can showcase their products or services through high-quality images and videos.
Best features:
#1. Visual storytelling: Perfect for businesses with strong visual content like restaurants, boutiques, and photographers.
#2. Audience targeting: Utilises Facebook’s powerful targeting tools to reach the right customers.
#3. Instagram Stories ads: Full-screen immersive ads that can engage users more effectively.
#4. Influencer partnerships: Instagram is popular for influencer marketing, allowing you to reach wider local audiences.
Best for: Businesses with visually appealing products (e.g., fashion, food, events), particularly those targeting younger customers.
#4. Microsoft Advertising (formerly Bing Ads)
Why it’s great: Microsoft Advertising may not have the same market share as Google, but it’s still a valuable platform for local businesses. It serves ads on both Bing and Yahoo, giving you access to a different search audience.
Best features:
#1. Lower competition: With fewer businesses using Microsoft advertising, your cost-per-click (CPC) might be lower compared to Google Ads.
#2. Location targeting: Like Google Ads, you can target local customers with geographic filters.
#3. Integration with LinkedIn targeting: For businesses in certain industries, Microsoft Ads allows LinkedIn profile targeting to narrow down your audience even further.
Best for: local businesses looking for an alternative to Google Ads or those wanting to reach an older or less tech-savvy audience.
#5. Yelp Ads
Why it’s great: Yelp ads are ideal for local service-based businesses and restaurants, as many consumers rely on Yelp to read reviews and discover new places. Yelp Ads appear at the top of relevant search results and on competitor pages.
Best features:
#1. Targeted local audience: Yelp users are often looking for nearby services or dining options, so your ad will be seen by people actively searching for what you offer.
#2. Review-driven platform: Ads can help enhance visibility and drive more customers to your Yelp page, where reviews can further build credibility.
#3. Mobile optimized: Yelp Ads are designed to capture mobile users who are often searching for local businesses while on the go.
Best for: restaurants, cafes, home services, and local contractors.
#6. Nextdoor Ads
Why it’s great: Nextdoor is a neighbourhood-based social platform that connects people within local communities. It’s perfect for small businesses aiming to engage with customers in their immediate area.
Best features:
#1. Hyper-local targeting: You can target ads down to specific neighbourhoods, making it ideal for businesses serving local communities.
#2. Community engagement: Users are often looking for recommendations, making it easier for your business to become a trusted local name.
#3. Neighbourhood sponsorships: This feature allows businesses to post content directly into the newsfeeds of neighbourhood users.
Best for: Local service providers like handymen, landscapers, and retail businesses focused on community engagement.
#7. Waze Local Ads
Why it’s great: Waze is a GPS navigation app used by millions of drivers daily. Waze Local Ads can promote your business to drivers as they navigate near your location, making it ideal for businesses looking to attract nearby customers.
Best features:
#1. Location pins: Your business will appear as a pin on the Waze map, making it easy for drivers to spot you.
#2. Promoted search results: When drivers search for services on Waze, your business can appear at the top of search results.
#3. Takeover ads: These ads appear when drivers come to a stop, increasing the likelihood they’ll notice your ad.
Best for: restaurants, petrol stations, retail shops, and other businesses that rely on foot traffic.
The best ad platform for your local business listing depends on your industry, audience, and marketing goals. For most local businesses, Google Ads and Facebook Ads are the top choices due to their massive reach and powerful targeting features.
However, platforms like Yelp, Nextdoor, and Waze can also be highly effective for businesses that rely on local traffic and community engagement.
Conclusion
In summary, you will agree that since things are more digital, local businesses must go online and be found on the internet.
Proper management of your local business listing will ensure that more clients are aware of your services and pick you stripes over other competitors.
There is much to be noted when remembering to claim and optimize your local business listing, including relevant keywords, gaining reviews, and even updating styles.
From offering unique selling points to hiring local social media promoters, a local business listing can be enhanced in so many ways.
Remember that your target audience, the nature of the business, and the industry will dictate what platforms are appropriate for your local business listing.
And by choosing the appropriate platform and placing proper advertisements, you can promote the visibility of your business, get found by more customers, and manage to grow your local business.
Again, one has to realize that proper optimization of local business listings is not only a matter of being found; it is actually a process of trust, respect, and customer loyalty cultivation.
All you have to do is continue to evolve and improve your approach, and sooner or later, your small business will be a local hit.
Territory guides will ensure that your local business listing gathering will help expand customer reach and facilitate business progress further in all senses.
