10 PRACTICAL WAYS OF IMPROVING ONLINE VISIBILITY OF BUSINESSES
Improving online visibility of businesses is an ongoing process that requires consistency, monitoring, and adaptation to changes in technology and consumer behavior.
A powerful online visibility can make a huge impact on the success of any business, be it a small brick-and-mortar, or an e-commerce website.
This has become increasingly accurate in recent years, with changing consumer habits and a majority of people turning to the internet to shop, discover local businesses, and learn more about your company.
Increasing online visibility online of businesses is a must. Even if you have a website, it may be completely invisible to your target audience. Improving your presence will allow you to draw in more traffic, boost your reputation and credibility, and increase your all-important sales.
In digital marketing, online visibility or online presence refers to how much attention, or awareness, your business has online. This means where your brand shows up on the internet, across different digital channels.
Today, just because you have a website doesn’t mean it’s visible to the right audience.
A high level of online visibility increases the likelihood of attracting visitors, customers, or followers, ultimately contributing to the success and growth of the entity’s online presence.
Online visibility also refers to the extent to which a business, organization, or individual can be easily found, recognized, and accessed by users on the internet. It covers various factors, including search engine ranking, social media presence, website optimization, online reputation, and overall accessibility across digital platforms.
What is Business Visibility?
Business visibility refers to the degree to which a business is easily noticed, recognized, and perceived by its target audience, both online and offline.
It encompasses the various channels through which a business presents itself to potential customers, including its physical location, online presence, marketing efforts, and reputation.
A business with high visibility is more likely to attract attention, generate interest, and ultimately, drive sales or engagement with its products or services.
WAYS TO IMPROVE ONLINE VISIBILITY FOR BUSINESSES
As a business owner, you are probably beginning to understand the value of increasing your online visibility marketing strategy. We can all agree that if someone is searching for your product or service and your business isn’t among the first within the search results, you won’t see much traffic to your website.
How can you Improve your Business Visibility Online?
#1. Content Marketing is Key:
The principal mistakes many businesses make is that their websites do not contain any blog posts. Blogs are an essential part of your website content marketing strategy in which you publish information to help school your target audience about the products and/or services you offer. The idea is to draw potential clients with topics that they will search for online.
In a case where you already have a blog, improving online visibility of your business will need consistently publishing high quality content blogs.
In writing blogs, the content you create should revolve around topics that your readers will benefit from. Cover specific topics in detail, share useful information and use an appealing writing style.
Also, make sure your blogs include web links to previous articles showcasing your company product and/or service pages. In time, other web pages will link your content providing drive traffic and creating a web of links that search engines will see as valuable and relevant to searchers.
#2. Prioritize Search Engine Optimization (SEO):
Implement SEO best practices to improve your online visibility in search engine results pages (SERPs). This includes optimizing meta tags, headers, image alt tags, and creating high-quality, keyword-rich content.
#3. Post During Peak Hours:
Improving online visibility is not just about uploading posts. Your posts need to be seen and read by your target audience to have a more effective online visibility. Knowing the peak hours when people will be viewing their social media platforms is important.
To help you determine your peak hours for social media posts, consider the following time slots:
#1. Early Morning: Between 5:00 and 7:00 am. This time slot is usually a winner for most target audiences. In reality, most people wake up with their cellphones on their pillows or bedsides. First, they check what they missed while asleep.
#2. Lunch Time: Typically, between 12:00 and 2:00pm, some people use their lunch time to check what is trending on social media platforms but since the time is short, they hardly can make it to the early morning posts.
#3. Afternoon: Between 3:00 and 5:00pm. Some audiences and a fraction of the workforce will be leaving school or work and use the time to check their social media accounts. The later you post during this time frame the broader range of people you will reach.
#4. Late Night: 9:00 to 11:00pm or later, more social media users have a habit of checking their social media accounts an hour or two before going to bed. During this time, they connect with friends or family and look for interesting content they can use or share online.
Posting on your social media accounts when your target audience is most likely to react, share and comment will not only increase your visibility on such platforms but your overall online visibility.
Consistency in posting high quality content will gain you attention, posting at the right times will keep your visibility relevant longer.
Some social media platforms have content that can be found through searches. Videos can be searched on YouTube. On the platform, posting at the right is not an issue. But other platforms have an average shelf life on posts you need to take note of:
Twitter (X): An average of 18 minutes, one of the shortest lifespans of posts.
Facebook: It takes average lifespan of about 5 hours based on its non-chronological newsfeeds.
Instagram: Most engagement occur withing the first 6 hours but the average lifespan is about 21 hours.
LinkedIn: Average lifespan of a post is 24 hours.
WhatsApp: Deleting messages is an optional feature but using the status feature allows a post to last for 24 hours.
Pinterest: The outstanding feature that allows high-quality pins to garner repins makes Pinterest posts to have a longer lifespan. Popular content has a lifespan of about 4 months but sometimes social engagements can last for a year or more.
#4. Social Media Marketing:
Build a visibility on social media platforms where your target audience spends their time. Share engaging content, interact with your followers, and use targeted advertising to reach potential customers.
The fact is that people are communicating and staying informed worldwide via social media apps. Imagine your content been seen by over 2.7 billion active users of Facebook, over 2 billion active users of WhatsApp, over 2.2 billion active users of YouTube and the rest.
When you create high quality content on social media, you automatically improve your online visibility, increase awareness of your brand, provide your website with more traffic and increase customers’ satisfaction.
#5. Email Marketing:
You might think that emails are a thing of the past, yet they are still a vital part of the digital marketing strategy. Build an email list of interested customers and prospects and send them regular updates, promotions, and valuable content to keep your business top of mind.
#6. Online Reviews and Reputation Management:
Encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, and social media. Respond promptly and professionally to any negative reviews to show that you value customer feedback and are committed to addressing concerns.
#7. How Paid Ads Can Improve your Visibility Online – Pay-Per-Click (PPC) Advertising:
Paying online marketers to assist with online marketing is not only about finding an easy way of improving online visibility of businesses.
It is also looking for different advertising platforms. Consider running PPC advertising campaigns on search engines like Google or social media platforms like Facebook and Instagram to increase your visibility to specific target audiences.
Paid ads have proven to produce benefits such as
#1. Return On Investment (ROI): The purpose of paying for ads is to generate additional sales from your ads. When done right, PPC ads have proven to return twice the amount used.
#2. Improved Online Visibility: It is known that over half of mobile users are more likely to click on the first three paid advertising search results. More people will reach your website by clicking on a paid ad.
#8. Guest Blogging and Influencer Partnerships:
Who is an influencer? An influencer is someone who posts regularly on their social media platforms and generate a large number of followers to pay close attention to their views.
In online marketing, social media influencers have created a reputation for their knowledge and expertise in particular fields.
Collaborate with industry influencers or relevant websites to guest blog or co-create content. This can help you tap into their existing audience and improve your online visibility.
Improving online visibility of businesses depend on more than just working or collaborating with any influencer. It is also important to research and align your business with the right influencer, keeping in mind the number of followers, the ratio of followers to likes and sponsorship history.
The more an influencer reaches your target audience, the more your online visibility improves.
#9. Monitor and Analyze Performance:
Use tools like Google Analytics to track website traffic, user behavior, and conversion rates. Analyzing this data will help you understand what’s working well and where there’s room for improvement in your online visibility strategies.
#10. Optimize your website:
Ensure your website is mobile-friendly, loads quickly, and has relevant keywords in its content to improve its search engine ranking.
Conclusion
In the dynamic landscape of online marketing, only the right tools can make an outstanding difference in improving online visibility of businesses.
This meta summary explores strategies to improve online visibility of businesses effectively. It delves into the significance of search engine optimization (SEO), emphasizing keyword research, on-page optimization, posting during peak hours and quality content creation.
Furthermore, it discusses the pivotal role of social media platforms in building brand presence and engaging with the target audience.
Leveraging online advertising, particularly through platforms like Google Ads and social media ads, is highlighted as a powerful tool to reach potential customers.
Additionally, the summary touches on the importance of email marketing and guest blogging and influencer partnership for better online visibility.
By implementing these strategies cohesively, businesses can strengthen their online presence, increase website traffic, and ultimately drive conversions and revenue growth in the competitive digital marketplace.
Putting into practice these ten advanced tips to improve online visibility will require effort as a business owner, but improving online visibility doesn’t have to be an unexplainable conundrum.
And with the advancement in technology, staying ahead with the right tools will be crucial for businesses aiming to stand out in the competitive digital marketplace. Improving online visibility of businesses is the ultimate key
